How Important is Office Look for Small Business Branding?

The look of our office lobby is part of the way our clients view our business practices? As we first launch our new business we are trying to establish a clear and differentiated identity among our prospects and customers. This is especially important during challenging economic times when no company can afford to lose a customer or a sale. We must be consistent in the way we represent our business to the world, whether we are talking to the press, writing an industry article, or are inviting a client for a visit in our office. This consistency can help strengthen our brand and build customer trust in the way we conduct business.“Dress for success” is a phrase we are used to hearing over and over again. Success is something we need to learn how to dress for. If the success of you business is what you are after, you must put some effort into the way you look to your clients.

Let’s imagine the following situation:

You are out meeting an important client for the first time. You set up an appointment to meet for lunch at a local restaurant. You have carefully planned the meeting making sure every detail is taken care of. You’ve selected the restaurant with the best reputation, you’ve purchased a new suite to look your best, you made sure you arrived ahead of time and were using your best vocabulary speaking about your company’s good standing in order to impress your client. The client was very satisfied with your effort and is now ready to give you all his business. After lunch he wants to come to your office and sign a few documents in order for you to be able to start conducting business together. You drive back to your office, open the door and invite him in. We will stop here.

How this story ends is really up to … what at this moment?

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